There’s lots of positive buzz about twittering these days. Started in 2006, Twitter has become the favorite conduit for many to stay connected with friends, family members, co-workers, and customers, and to keep up with the latest information regarding their social scene, hobbies, and business interests. Now you want to find out what the buzz is about. Here’s an overview to get you started.
A Short Definition of Twittering
Twittering is about sending and receiving information – it is communication, pure and simple, and one of the trendiest means available today. It happens through the wildly popular website, twitter.com, the fastest growing social networking site on the web. Twittering is communication through the use of “tweets,” or updates, which are short bursts of information limited to 140 characters, a size originally dictated by SMS messaging parameters, though tweets may be sent via the web, mobile texting, or instant messaging. The limited length of each tweet, or update, has led to the practice being termed “micro-blogging.”
How Does Twitter Work?
The way twittering works is simple. You sign up to receive the tweets of others, which is called “following” them, and they may sign up to receive yours, becoming one of your “followers.” The relationship is not necessarily reciprocal, however, the way it is on some other social networking sites. The nice thing about reciprocal following is that it allows for dialogue, rather than one-way broadcasts.
When a person, business, or organization sends a tweet, it immediately shows up in your timeline of tweets. They are received in real time, and can be responded to quickly, creating a conversation that any number of people may join. It is possible to send private tweets, as well, by designating a single recipient.
Twittering’s popularity grows daily as increasing numbers of people employ it to stay in touch with a wide range of people and organizations that populate the world of their interests, including friends and family, associates, customers, teams, clubs, businesses, bands, and more. Innumerable celebrities and athletes are twitterers, and their followers find it fascinating to receive updates of their ongoing activities or thoughts, giving fans a kind of access to the daily lives of these stars never before afforded.
When twittering, the kind of information you send depends on your purpose. If communicating socially, your tweets might involve an interesting detail about your day, an interesting link, or a simple “hello.” If you are tweeting for businesses purposes, it is still important to maintain a social tone. Businesses have discovered that developing followers and sending tweets regarding sales, helpful informational topics, discounts, events, and more is a fantastic way to increase their image in the community and consequently grow their sales. Job seekers are looking for work, and professionals are getting the word out about their services by being active participants in the “twitterverse” as the realm of those using twitter is often called.
Recommended Twitter resources for small businesses and online marketers: