A good lead capture page is an online network marketer’s best friend.
All of your articles, press releases, you tube videos and MySpace pages should lead to this one page, which needs several components to be effective.
1. Attention Grabbing Headline. Use words that trigger emotions, such as pain or fear.
You need to paint a strong mental picture and do it quickly, before the prospect hits the back button.
2. Strong Offer. It’s just the way things are on the Internet. You will need to have a quality ‘freebie’ to offer your visitor, in exchange for their name and email address.
Pay attention to all of the freebies that receive in your email box. If they are quality, and related to your web site’s content, save some of them in a file for later use.
3. Video or audio. It’s been proven over and over again. Audio and video personalizes your page…which usually means higher opt-in rates. Set it to ‘auto play’ when the visitor arrives, in order to get maximum results.
4. Benefits, benefits. Use some bullet points to highlight the benefits of your product, opportunity or service. Tell just enough to arouse curiosity. Your actual sales page should have all of the details.
Stumped on how to make your own lead capture page? You can get one (or several) made to order at Elance.com.
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