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Renegade Network Marketer Tip: Don’t Sell Your MLM

Did I get your attention with that headline? It’s true. It’s the biggest mistake that we can make if we are actually serious about growing a large organization.

Have you caught yourself trying to convince someone, by impressing them with statistics about your company’s patented products? Maybe you have thrown out some tidbits about your company’s CEO, latest share price or 22-year history in the wellness industry.

Guess what? Very few people actually CARE about any of this. Most people are not looking to be impressed with statistics or glossy brochures. They ARE looking for a solution to a problem. If you are offering a solution that is appealing or convincing, your ‘attraction marketing’ is working well.

Solution-based marketing is a key component of Attraction Marketing.

What are some problems that people need solutions for?

They want to earn extra income from home…

They want to create residual income…

They want to have more energy, have less joint pain, lower their cholesterol…

They are in a network marketing company but their sponsor has deserted them…

They want to learn how to use the internet for their network marketing business…

They are searching for nutritional supplements to alleviate allergies…

They are searching for organic pet food…

You get the idea.

If you are in network marketing, you possess a solution to one or several of these problems, right now. Figure out how to get the word out about your solution(s) and your downline will grow.

So, the most effective way to advertise your mlm is to NOT advertise your mlm! Advertise a solution. That solution may be a product, a home-based business opportunity, or it may be YOU personally, as a coach and leader.

A great way to present your solutions on the internet is through the use of different lead capture pages. You could build them yourself with software such as Frontpage or Dreamweaver. Or, if you are not crazy about the techie stuff, there are several good web sites that offer ways to create custom lead capture pages.


Marketing Burst


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