Yes you are very right, Ambit Energy is very similar to the deregulation of the phone industry. One of the main differences today however, is that the phone industry was nothing compared to that of the energy market. There is a lot more money to be made out there with Energy than there ever was to be made with the phone industry. The only problem is that it isn’t going to deregulate nationally, just state by state which is much slower. I found a good ambit review sit it is called http://www.ambitenergy.expertmlmreview.org you should check it out they are pretty unbiased.