MLM Lead Generation: Google and Pay-per-click leads

As you are well aware, the lifeblood of any network marketing business is a steady flow of targeted, qualified leads. Using social sites, such as Squidoo, Youtube and MySpace, you can create a lead flow at little or no cost. However, in exchange for the ‘no cost’, these methods will require a lot of your time. They will often that you learn some specialized skills.

Your goal is 20-30 leads per day coming into your system to review your business opportunity. When you consistently see this volume of leads, your business will be successful. It’s always a numbers game. 20 leads a day is 600 per month. 30 leads is 900 per month. Over time, the numbers will work in your favor. Never lose sight of that fact, even when you are not seeing immediate results.

If you need to add another source of lead generation, pay-per-click (ppc) marketing can certainly bring extremely high quality leads into your marketing system. Google will be the most effective, in my opinion, but there are other ppc networks. Some examples would be:

Yahoo Search
Adknowledge
Kanoodle
Enhance
MSN Search

Now, before you jump out there and sign up for a Google or Yahoo account, take a deep breath…and make sure you understand what you are doing. Many people (myself included) have lost a LOT of money on Google in particular. It’s extremely competitive, especially for the home-based business industry. If you don’t know how to bid correctly, choose the most cost-effective keywords and set your daily budgets, you will go broke in short order.

If you want to learn the basics yourself, there is no one better than Perry Marshall, author of The Definitive Guide to Adwords.

It is also possible to hire a professional to set up and manage your Adwords account. You can find companies by searching for ‘ppc marketing’ and ‘managed internet marketing’. Be warned, though, that this can be quite expensive. Consider this option only if you have the financial resources. If your budget is limited, there is nobody better than YOU to oversee a pay-per-click campaign for generating mlm leads.

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