Rumors of ITV Ventures problems have been circulating for a few weeks now, so I decided to investigate further. I am not affiliated with ITV Ventures, but have admired their unique (and highly profitable) home based business model.
This, in my opinion, is an unfortunate turn of events for ITV. I am a huge fan of wellness products myself…and honestly find it supremely irritating that certain things cannot be said about the effectiveness and usefulness of certain nutritional supplements. (I could REALLY get started here but I will control myself!!)
The company is currently ‘reorganizing and restructuring’, due to this pending legal action.
I wish them the best…
Here’s the full scoop.
Press Release, July 30, 2008
Beverly, Mass. –
A dietary supplement company with headquarters in the Cherry Hill Industrial Park in Beverly is in hot water after a judge ruled two infomercials saying its dietary supplements could cure cancer were deceptive.
Barrett, a former Saugus High School quarterback who made millions in the fast-paced world of television infomercials, was among three individual defendants U.S. District Court Judge George O’Toole Jr. found liable for as much as $55 million in restitution as a result of the roles they played in the production and dissemination of infomercials advertising herbal dietary supplements.
The Federal Trade Commission alleged that Barrett and six other parties violated the FTC Act with deceptive claims made in two infomercials — one for a product marketed as Coral Calcium Daily and another for the supplement Supreme Greens with MSM.
Barrett is the founder and president of ITV Direct Inc., which produced the Supreme Greens infomercial.
The FTC claimed that Direct Marketing Concepts Inc. produced the coral calcium infomercial, pointing out the separate corporations of ITV Direct and Direct Marketing Concepts are commonly owned by Barrett and Robert Maihos, a Beverly resident.
In its motion for summary judgment, the FTC filed an eight-count complaint against the defendants.